And Now for Something Completely Different…Cat Memes!
Hi! Brian Kuo here, otherwise known as the CFO of Vape-Jet. I hope you are well. I have blog duties this month, so buckle up.
I have learned through experience that if I am weird enough, people will leave me alone. Unfortunately, in the game of business (in which we all need to participate to eat/pay rent/buy NFTs), human interaction is necessary. We have to call, email, and text in order to get things done. But does it always have to feel so “sales-y”? No. We can have fun. We can enjoy each other.
To that end, when my team asked me what blog topic we should tackle next, you might (rightfully) assume it would be an accountant-y or finance-y subject. Instead, I chose INTERNET CATS.
But, why internet cats?
Well, the purpose of this week’s topic is to relieve you from some stress. This is important because, although I find it rather appalling, we often separate humanity from business. The adage, “It’s just business, nothing personal,” is common—it is also total insanity. The two cannot be separated.
Thus, instead of constantly “marketing” in a way that feels sterile, perfunctory, and unemotional, we should acknowledge that the world is crazy, we are a little crazy, and, therefore, we should enjoy our encounters with one another. It is not just business; it is also personal… and it is also cat memes.
Communicating with Cat Memes
In my experience, nothing makes people more guarded than constant business inquiries. Communication, especially in business, should reflect our personalities, our unique characteristics through which we build meaningful relationships. For example, quite a few years ago, way before Vape-Jet, I took over the account of a client who was not pleased with our services. After they sent a particularly scathing email, I took a chance, and instead of emailing them something typical and inane, I decided to take a plunge with (you guessed it) a cat meme. Seriously, the email had nothing but a cat meme on it.
The client’s response was, “hahahahaha who the hell sent this? This is hilarious!” I replied with a sincere apology for their bad experience, letting them know I was taking over and that things would be better from there on out. We ended up having a fantastic relationship. When I failed to send internet cat memes, they demanded them. When we met face-to-face, we didn’t even talk shop—just cats and life. It was less about business and more about simply enjoying the process.
Since humans learn from positive feedback loops, I started incorporating cat memes into everyday life. The odd part: they kept working. Soon, I was doing everything via cat meme, and it was incredibly rewarding. Booking a hotel? Cat meme. Responding to a missed text? Cat meme. Oddly, cat memes often elicit free things, such as upgrades in travel and random gifts—all due to the love of our furry companions.
Indeed, a person’s response to cat memes can be a great indicator of what the future holds. True story: I can’t locate the email, but one time a leader of an organization emailed me back (after a cat meme, of course) and said, “Honestly, I’m more of a dog person…sorry.” Their co-founders emailed me to apologize and mentioned they were stressed. Later on, these co-founders were fired. Coincidence? I think not! Judge not the cat, lest ye be judged! I think that’s a saying.
Some Questions to Consider
Of course, reading this post (henceforth known as ‘Brian’s Internet Thesis of Navigating Business and Life through Cats’), likely elicits corollary questions from you, dear reader, such as:
- Does it have to be cats?
- Does it ever backfire?
- Do you ever refrain from doing this?
- What is wrong with you?
It does not have to be cats (although I am a fierce advocate for our fuzzy, meowy friends). Remember that we are all people trying to enjoy our short time on this insane blue ball flying around the galaxy. Instead of just trying to shift someone else’s money from their pocket to yours, why not laugh more? In other words, send the meme that suits you at the time—be spontaneous.
Does it ever backfire? Unfortunately, it does on occasion. However, if you want to weed out people you don’t want to work with, it’s helpful to find out if they have a sense of humor. If not, perhaps it’s best to refer them to your nearest competitor.
Do you ever refrain from doing this? I do refrain from cat memes at times. It’s not a good idea on many occasions, but I’ll let you judge for yourself. Trial and error are a part of life. But really, if someone does not want to do business with you just because you sent them a meme, I’d recommend avoiding them anyway.
Now, if, after reading this, you find yourself asking, “What is wrong with Brian?” Rest assured, you are not alone. These matters constitute an expansive topic that could fill several textbooks. In fact, I invite the reader to speculate on the many things that may be wrong with me. One day, we might go over those speculations.
So, to conclude… well, come to think of it, there isn’t really a conclusion, but the Vape-Jet team, and I hope you laughed. If you have a question about our company and how we can help, hit us up! In the meantime, contemplate the mysteries of cats, enjoy life, and appreciate interacting with fellow people. Onward and upward!
Brian Rates Cat Memes
Bonus! Moar cat memes below!
A Look Behind the Scenes
See What Weirdness We Get up to Next
Don’t forget to sign up for our monthly Re:Fill newsletter to get early access to company updates, product releases, and other exciting announcements. Follow us on Facebook, Instagram, and LinkedIn for updates.